7 Measures of Success: What Remarkable Associations Do That Others Don't

Description

A historic study focused on getting to the heart of what makes a remarkable nonprofit organization, 7 Measures of Success contains knowledge that will assist association executives in planning the future of their organizations. Based on 15 years of data and original, objective research tailored to the association community's needs 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits.

(2006, ISBN 0-88034-272-2, 160 pages, hardcover)

The Experience Economy: Work Is Theater & Every Business a Stage

Description

Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service.

But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."

Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended.

(1999 ISBN-10: 0875848192, 254 Pages, hardcover)

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As a social science researcher and an esteemed business consultant, Marcus Buckingham (First, Break All the Rules and Now, Discover Your Strengths) has spent considerable time studying the big picture. This wide-angle approach led him to an unexpectedly narrow conclusion: There is a core concept to even the most complex topic. What he has discovered in The One Thing You Need to Know is that single "controlling insights" exist for a whole range of situations, and when properly applied, can encourage exponential improvement and lead to precise action and results. In applying this concept to managing, leading, and individual performance he has pinpointed the single element necessary for achieving success in each of these three key positions.

Buckingham acknowledges the subtleties of the topic and his goal is "not to make these subjects simpler, merely clearer." And what could be clearer than one thing? The challenge lies in filtering out the nonessential matters and distinguishing "between what is merely important and what is imperative" in order to produce the greatest and most far-reaching effects. In offering advice on how to do this he also details the three things you need to learn about a person to manage them effectively, explains why a lack of balance is a good thing, shows how to identify your own strengths and weaknesses, and discusses which personality traits all great leaders must possess.

Clearly written, informative, and enjoyable, the book aims to motivate readers to act--not just think--differently by providing concrete examples and specific lessons. And it need not be confined to the office--the concepts outlined in these pages can help people feel more fulfilled and productive in all aspects of life.

(2005 ISBN-10: 0743261658. 304 Pages, hardcover)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Description

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition.

With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner.

Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.

(2005 ISBN-10: 1591396190. 256 Pages, hardcover)